Two years after Mint shut down, millions of Americans are still searching for the right tool to help them manage their money. In 2024 and throughout 2025, the personal finance app market continued to expand, diversify, and specialize. Some apps doubled down on zero-based budgeting, others centered around automation and forecasting, while a growing number embraced human or AI-assisted financial coaching.
Mint’s shutdown in 2024 triggered one of the largest mass migrations the personal finance world has seen. Many users moved to Rocket Money, Monarch Money, Simplifi, Copilot, YNAB, and Tiller. Others discovered newer entrants or turned to bank-provided tools that increasingly resemble full-service budgeting platforms.
By late 2025, the dust has largely settled. Most of the major apps have strengthened their onboarding, improved their syncing reliability, and added more forecasting tools. But many of the deeper, systemic issues Americans face with money—rising costs, variable income, and financial anxiety—remain unsolved by software alone.
Although the market seems crowded, most apps fall into a handful of recognizable categories.
These apps prioritize control, rule-based budgeting, and manual involvement. They appeal to users who want discipline, structure, and highly specific categories.
This category has changed the least in 2025. These apps continue to serve the same niche: users who prefer structure, hands-on planning, and habit-driven financial discipline.
These apps focus on aggregation, categorization, subscription tracking, basic forecasting, and overall visibility into a user’s money.
These apps moved the fastest in 2025, adding better insights, smoother connections, and cash-flow projections. Many users who want a streamlined version of Mint have settled here.
These tools combine budgeting with investment oversight, retirement tracking, and long-term net worth planning.
Their strength is holistic financial life tracking, not day-to-day budgeting or behavior change. Many users adopt these alongside a second budgeting app.
For users who want full control and customization, spreadsheet-based tools remain highly popular.
This niche stayed strong in 2025. Many financially savvy users still prefer the transparency of spreadsheets.
These apps emphasize guidance, financial wellness, or access to human advisors.
This segment grew the most in 2025, driven by employer wellness programs and consumer appetite for support that goes beyond charts and categories.
Across the industry, several concrete improvements stood out this year. They reflect broader trends in fintech, from automation to user experience to early AI adoption.
Most apps significantly improved merchant recognition, thanks to better Plaid data and machine-learning models. Users still correct categories occasionally, but far less often than in early 2024.
Apps increasingly automate subscription detection, recurring transactions, and bill reminders. Many have also implemented “smart suggestions” for budgets or goals based on past spending.
Most major apps—Monarch, Simplifi, PocketGuard, Empower—now display at least some form of cash-flow or balance projection. This wasn’t guaranteed just two years ago.
The entire industry trended toward cleaner dashboards, less clutter, and more intuitive navigation, making budgeting less intimidating for new users.
Most apps launched some form of AI assistant or insight engine. For now, the capabilities remain relatively surface-level—simple chatbots, automated summaries, or categorization help. But they represent the beginning of personalized, conversational money management.
For all the progress of 2025, several persistent gaps remain across personal finance software.
Apps can display financial information clearly, but they don’t fundamentally change the volatility of modern incomes, rising costs of living, or the emotional side of money.
Few tools offer true future thinking—many forecast only a few weeks ahead or rely on static spending averages. Planning for 3, 6, or 24 months ahead is still uncommon.
People overspend not because they lack dashboards but because they struggle with habits, impulses, and psychological triggers. Most apps focus on reporting rather than coaching.
Despite AI advancements, most apps still give generic advice. Few offer tailored insights based on a user’s actual running balances, patterns, or timing of bills.
Below is a factual, non-promotional overview of the leading money apps and their roles in today’s landscape. This is not a ranking.
Zero-based budgeting with strong user loyalty; most hands-on of all major apps.
Subscription tracking, bill negotiation, simple budgets; strong post-Mint adoption.
Polished interface, strong collaboration, reliable syncing, and broad visibility.
Beginner-friendly layout with planned spending tools and cash-flow features.
Modern UI with excellent categorization; focused on tracking more than planning.
Simplified “in my pocket” view for users who want day-to-day spend limits.
Spreadsheet-based automation for users seeking full customization.
Combines wealth management, investing, and high-level budgeting tools.
All-in-one money tool with optional live advisors (“Genius”).
Membership platform providing CFP® guidance and long-term planning.
Employer-sponsored financial wellness tool combining planning + advisory support.
Although most apps fall into the categories above, a small number in 2025 took a different path: instead of tracking past spending or offering basic budgets, they emphasize forecasting, behavior change, and coaching.
One example in this emerging category is Bountisphere, a newer app that focuses on foresight rather than backward-looking charts. Below is a fact-based description of its approach.
Bountisphere is a personal finance platform centered on forecasting, automated planning, and behaviorally informed financial guidance. It differs from most consumer apps in several ways, focusing less on historical budgets and more on future running balances and plan stability.
According to its product documentation, Bountisphere automatically analyzes a user’s historical transactions to detect recurring patterns, generate a Money Plan, and project running balances up to 24 months into the future. It emphasizes the idea that awareness and foresight help users avoid surprises and make better decisions. It also uses an “auto-shifting” system to keep late or unreconciled bills from disappearing into the past and distorting forecasts.
Its Money Calendar serves as the primary interface, giving users a day-by-day view of upcoming income, bills, and projected balances. It includes tools for scenario planning, category-level spending analysis, and a conversational AI Money Coach that can answer financial questions using the user’s actual data. Bountisphere also includes a Money Mastery Game to improve financial literacy through spaced repetition.
In the 2025 ecosystem, Bountisphere represents a different philosophy: instead of retroactive budgeting, it focuses on planning ahead, automating as much as possible, educating users, and helping them see financial issues before they occur.
The right app depends on your financial personality, level of involvement, and goals. Here’s a general guide:
There is no one best approach. Each category serves a different user type, financial mindset, and life situation.
As 2026 approaches, several clear trends are emerging. Forecasting will continue to improve. AI tools will become more personalized and capable of explaining financial decisions in natural language. Behavior change and financial psychology will play a larger role as users look for guidance, not just charts. And financial wellness will increasingly blend with education, mental health, and employer-sponsored benefits.
Even with these advancements, the core challenge remains unchanged: helping people feel less anxious and more in control. Whether through structure, automation, coaching, or foresight, the next generation of personal finance tools will need to bridge the gap between information and meaningful change. For now, consumers have more options, more specialization, and more innovation than ever before.
This article draws on publicly available information about user-facing features, pricing pages, help centers, product documentation, and 2024–2025 updates from:
All information was gathered using neutral, fact-based review of current product descriptions as of late 2025.